about

I started Healthy Kajuju in 2016 as a blog while I was university. My purpose was to document the amazing decision (I didn’t realize just how AMAZING at the time!) to transform my diet and lifestyle into a primarily plant-based one. For years I had struggled with acne and asthma which lowered my self-esteem and confidence greatly. The blog became a brilliant tool to share my experience and little experiments with friends and family.

Fast forward to September 2016, fresh out of university with loads of time on my hands. A couple of people had been asking about the recipes I shared on the blog.

Also, eating well and being active are making me feel and look FANTASTIC so I keep at it.

october 2016

I get a stand at an organic farmers market near my parents’ home and later in 3 others around Nairobi. I’m selling 7 flavors of fresh fruit and vegetable juice: Power Pine, Totally Carrots, Miracle Beet, Melonade, Pure Green, Mellow Green and Glow Green.

I’m also making cakes, truffles, brownies, granola bars and granola cereal on the side. I make our first flyers and banner titled “A Happy and Healthy Life’.

The business needs a name. I figure that my name is unique enough so why spend months thinking of a new name? (Thanks mum and dad!)

My parents advise me to register it before any other Kajuju starts a food production business – and just like that Healthy Kajuju is legal!

april 2017

I also write a business plan, do event catering (some all the way in the tea highlands of MERU!) get a stand at a couple of festivals and sell juices and smoothies to lots of kids which is great!

My mum is my most loyal customer and cheerleader!

november 2017
our big break!

I load samples of our granola, energy bites and granola bars into the boot of my parents’ car, list 5 gyms down on a paper and drive round Nairobi pitching our products. The very last one says YES!! Thank you CrossFit Kwetu for taking a chance on us.

december 2017: construction begins

We’re getting busier and it’s getting tough sharing space in my parents’ kitchen (there’s oats
EVERYWHERE!) so we start creating our very own work space.

January 2018
Major wins!

I’m at our stand at a farmers market when Juliet approaches me. Green Spoon want to stock Healthy Kajuju! I remember going to sleep so excited and humbled.

We launch Healthy Kajuju in Green Spoon and we’re in business!

I also start to figure out stuff I’ve never done before like filing VAT returns and stock taking!!

March 2018
New cool labels

We love colour and so I make labels of every possible colour I can think of!

April 2018
We’re in Nanyuki!

We’re super excited to receive an email from The Dip Station asking us to stock in beautiful Nanyuki. I get to Nanyuki town the next weekend, hop on a pikipiki and surprise them!

June 2018: our small team moves to our very own place

Our shiny new kitchen opens after months of back and forth with our amazing fundi (workmen). A great friend comes to visit so we give her a freshly baked pack of Fruit and Nut Granola.

July 2018

We get more accessible to our community by getting onto the shelves of
a couple more stores!

September 2018
Whole grain clusters

After about 3 months of looking like a crazy lab scientist, I finally get the recipe right for two new products: Peanut Butter Wholegrain Clusters and Honey Wholegrain Clusters. They’re crunchy, large and add even more wholesome ingredients into our products such as amaranth, millet, buckwheat, quinoa and chia seeds.

december 2018

I wake up one morning and my cousin texts me that my face is on a newspaper. I’m sharing my
experience healing through my food and fitness, how it created Healthy Kajuju and running a business.
I also get my brothers to take lots of pictures of me holding the newspaper.

Thank You

for your continued support! We appreciate it so much. We’re
super excited to keep growing, learning and redefining packaged foods.
Were excited for whats in store!